- “Pay attention to what users do, not what they say.”
– Jakob Nielsen, User Advocate and Principal of the Nielsen Norman Group
- “People ignore design that ignores people”
– Frank Chimero, Co-founder of Abstract
- “You are not your users… the developers are not your users, and your coworkers are not your users.”
– Tim Broadwater, Certified UX Developer
- “Want your users to fall in love with your designs? Fall in love with your users.”
– Dana Chisnell, Policy Design Research at United States Digital Service
- “If the user can’t use it, it doesn’t work.”
– Susan Dray, President of Dray & Associates, Inc.
- “You can’t understand good design if you do not understand people.”
– Dieter Rams, Industrial Designer
- “Usability answers the question, ‘Can the user accomplish the goal.’”
– Dr. Joyce Lee
- “UX doesn’t live inside our phones or our websites. We need to step way outside of those devices to understand what people are doing in the real world.”
– Matt Hryhorsky, UX Strategist
- “If you don’t talk to your customers, how will you know how to talk to your customers?”
– Will Evans, Director, Experience Design for Semantic Foundry
- “You cannot create experience. You must undergo it.”
– Albert Camus, French Philosopher
- “To be a great designer, you need to look a little deeper into how people think and act.”
– Paul Boag, Customer Experience Consultant
- "When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?”
– Billy Gregory
CREATING GOOD DESIGN
- “It’s very easy to be different, but very difficult to be better.”
– Jony Ive, Former Chief Design Officer of Apple Inc.
- “Don’t make something unless it’s both necessary and useful. But if it is both necessary and useful, don’t hesitate to make it beautiful.”
– Josh Porter
- “Good design is actually a lot harder to notice than poor design, in part because. Good designs fit our needs so well that the design is invisible.”
– Donald Norman, American Researcher, Professor, and Author
- “Good design is like a refrigerator, when it works, no one notices, but when it doesn’t, it sure stinks.”
– Irene Au, Design Partner at Khosla Ventures
- “There is no such thing as a boring project. There are only boring executions.”
– Irene Etzkorn, Chief Clarity Officer of Siegelvision
- “Content precedes design. Design in the absence of content is not design, it’s decoration.”
– Jeffrey Zeldman, American Web Designer
- “This is our job as designers – to continue making decisions until the purpose of the design is perfectly clear. Then you are done.”
– Terry Acker, Product design and development at Parabol
- “Design used to be the seasoning you’d sprinkle on for taste; now it’s the flour you need at the start of the recipe.”
– John Maeda, Executive, Designer and Technologist
- “Every great design begins with an even better story”
– Lorinda Mamo, Graphic Designer
- “A user interface is like a joke. If you have to explain, it’s not that good.”
– Martin LeBlanc, Caprion Proteomics CEO
SIMPLICITY
- “Confusion and clutter are the failure of design, not the attributes of information.”
– Edward Tufte, Professor of Political Science, Statistics, and Computer Science at Yale University
- “Simplicity is the ultimate sophistication.”
– Leonardo da Vinci, Renaissance Artist
- “Design is so simple. That’s why it’s so complicated.”
– Paul Rand, American Art Director and Graphic Designer
