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To hone in on why your brand deserves to exist in the world.
To articulate how your brand is being called to up level itself in order to resonate with more authenticity and credibility among your customer target.
To define swim lanes and levers of differentiation for your brand(s) compared to the competition.
To identify what the next generation products and services of your company look like, to in turn, provide greater service to your customers and more revenue and impact for your organization.
To envision wholly new offerings that enable your company to expand.
To formalize sustainable and culturally specific innovation processes for your company that serve to shift mindsets and avoid the trap of creating “one hit wonders.”
on growth plans
To define the growth vision and next steps of action to be taken to achieve that vision.
To gain alignment and accountability around your growth vision with all key stakeholders of your organization.
We’re driven as a team to seek deep and actionable insight.
When needed, we challenge the status quo on methods and techniques to do that.
To that end, seven methods are unique to Sylver because traditional techniques and tools of MR, UX and Strategy were not sufficient at yielding the insight needed to spark transformational change for our clients.
A hybrid qual/quant technique used to tap into the emotional, unconscious associations that customers make to a brand or question posed.
Fueled by Granular Behavioral Analysis™ (GBA)
A hybrid qual/quant method used to identify new growth platforms/ territories.
Co-Creation Visioning Workshops
An interactive session with all relevant stakeholder groups of an ecosystem, who come together to explore potential paths forward in developing a new product or service offering.
All encompassing, immersive experiences for teams looking to reimagine the future of their brands and/or offerings.
2x2 Product Mapping
A method used to support the solicitation of feedback on product prototypes and/or the competitive landscape of a product category.
A method that has gained acclaim in the Engineering industry as a means to further integrate user information into the specifications activity of New Product Development processes.
Inside-Out Team Brand Transformation™
A three-module program designed to provide teams with clarity and focus regarding their unique value proposition. Can be run with both internal and external teams. Supports teams to rise to their full impact and productivity potential.
A Diverse Toolkit
In addition to the seven methods unique to Sylver, we’re well versed in a variety of methods typical to the market research, user experience/design and strategy domains.
- In-person, central location research — In-depth interviews, focus groups, dyads/triads
- Market research online communities (MROCs)
- Online qualitative research
- Shopper insights
- Telephone interviews
- Attitude and usage studies
- Brand equity
- Customer segmentation
- Gap analysis
- Market sizing
- Multivariate analysis
- Pricing analysis
User Experience / Design
- Cultural probes
- Customer diaries
- Customer journey mapping
- Design thinking ideation workshops
- In-home usage tests (IHUTs)
- Persona research
- Business modeling
- Competitive landscape/market sizing research
- Future foresight planning
- Knowledge integration and evaluation
- Training and coaching for design research, user research and innovation
- Translating Insights into Action workshops
- Vision briefs and action plans
Your strategic business question drives the methods that we choose to engage on a project, not the “shiny object” in the industry today or our firm’s “go to” methodology.
What’s the value of this to you?
Sylver Consulting is my Swiss Army Knife for my business challenges. The team can handle almost any business need I’ve got due to its varied past experiences and capabilities.”
Market Research Leader for an Analytic Advisory Services organization
Need to transform your brand, product, service, company or team? We can bring clarity and focus to that process.
Reach out to set up a free discovery call. On this call, we’ll get clear on your scope of work to be tackled, how your initiative ladders to a broader business goal of your organization, and assess — without attachment — if Sylver Consulting is a “best fit partner” to support you in your scope of work.
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Listen now to hear her talk with Zack Naylor about the differences between Market Research and User Research.