Your business problem to solve drives our process... not the "shiny object" in the industry today or our firm's "go to" methodology.
Our nexus position at the intersection of MR, UX and Strategy results in actionable "what" > "so what" > "now what" project outcomes.
When you work with Sylver you receive:
Knowledge of what is happening with your customers and in your market.
The "So What"
Interpretation of that Insight
The range of options for how you can solve your business problem (the reason you've sought insight to begin with).
The "Now What"
This is what you're actually going to do based on the level of risk you feel comfortable with, your strengths in the market, what competition is doing, etc.
Our approach and definition of "insight" ensures that your team is willing to take action on project outcomes.
In every project, we seek "truth" (a.k.a. insight) from two sources.
Your customer insight/truth illustrates the possibilities of what can be done. But your stakeholder "truths" (i.e., all the hypotheses, biases and fears surrounding the topic) determine 100% the willingness and readiness of your team to embrace change and thus transformation of your brands, products, services and companies. You only move forward in a measurable way when you find the sweet spot (i.e., the aligned and connected vision) at the intersection of those two "truths".
We incorporate principles of collaborative and iterative inquiry into our project designs.
This supports you in two ways:
Stay On Track
It's nearly impossible to get "off track" in an engagement as we're actively collaborating throughout it. This real-time feedback ensures maximum value is gained from every inquiry
Become An Advocate
Because your team is involved from the start of the program and throughout it, stakeholder alignment and solution advocacy is the standard result of working this way.
We are an international innovation research and strategy firm.
We've been around the world, using the latest technology and leveraging our local partners.
Our track record for instigating transformation in organizations is impressive.
Our clients endearingly refer to us as covert cultural change artists.
Our approach to solving your business problem is a cross functional exercise. Thus, a natural byproduct of this approach is change management, which literally fuels transformation.
After working with Sylver, clients have gone on to:
- Receive some of the highest BASES scores received in their company to date (for the CPG/FMCG industries).
- Develop whole new lines of business for their organizations.
- Step with confidence into changes made to pillar products in their portfolio.
- Make purposeful decisions to step out of lines of business that are shown to represent too much risk or opportunity cost to the organization.
- Create new brands and products with meaningful and value-based propositions.
- Reorder internal operations to be more aligned to corporate values of customer-centricity.
- And so much more ...
Sylver Consulting is a powerful partner that I have leveraged over multiple projects. Every time, Brianna and team over delivers on the results to help inform and drive the business. The Sylver team quickly understands my brands' current business needs and helps to design the correct tool for the questions that we need to answer. I would highly recommend Brianna and her team for any strategic or tactical initiative ... Symbolics™ or otherwise!"
Director of Strategic Insights at a CPG company
Need to transform your brand, product, service, company or team? We can bring clarity and focus to that process.
Reach out to set up a free discovery call. On this call, we’ll get clear on your scope of work to be tackled, how your initiative ladders to a broader business goal of your organization, and assess — without attachment — if Sylver Consulting is a “best fit partner” to support you in your scope of work.
Bloomberg Philanthropies blog features insights from innovation coaches who are participating in the 2018 Mayors Challenge
Teams from 35 city halls across the United States got a crash course in how to take a good idea and test, learn, and adapt to make it better. Find out what Brianna Sylver had to say to them.
Brianna was accepted to speak at the 2018 Corporate Researchers Conference
The case study will explore the topic of incorporating Artificial Intelligence into the research process.
Why the Transformation of Brands, Products and Organizations Often Fail: YOU Fail to Show Up!
In this LinkedIn article, Brianna shares the number one obstacle to business growth that she sees with her clients.
Brianna is the featured guest on the latest episode of the Aurelius Podcast!
Listen now to hear her talk with Zack Naylor about the differences between Market Research and User Research.