Brianna, founder and President of Sylver Consulting, focuses on helping clients become more targeted in their organic growth. An innovation strategist and worldwide speaker, she specializes in diverse qualitative and quantitative research methodologies, creative problem solving, and brand positioning.
Yet, with all this information swirling about, why is it still so difficult for marketers to “crack” the authenticity code in a way that delivers real impact with Millennials? Why are companies and brands still asking, with increasing frequency and volume ...
Successful and passionate influencer/strategic partner among Senior Leadership, Brianna has extensive experience in a broad array of consumer product categories with proven ability to deliver actionable strategies that increase profits, drive sales, and strengthen brands. She is an accomplished business leader with proven success in designing custom research methodologies and proprietary hybrid qual./quant. techniques and developing innovation research programs that deliver cost-effective results, in the U.S. and globally.
Since 2003, Brianna has worked with many global companies on innovation and consumer insight efforts, among them, GE, Motorola, Pepsico, Marriott, Amway, ABN Amro Bank, Bosch, ETS, NASA, ITW Brands, Milwaukee tools, Kraft, Mozilla, Vocollect, Tetra Pak, Johnsonville, Southwest Airlines and Shur-line. She has also been publicly recognized for her contributions to the fields of innovation and consumer insights by the Product Development & Management Association (PDMA), HSM Management (Brazil) and the Qualitative Research Consultants Association (QRCA). Many organizations have benefited from her ability to interpret and integrate the aspirational and functional needs of their customers into actionable guidelines, resulting in new products, services and/or businesses.
As a natural educator and collaborator, Brianna is dedicated to enlightening individuals on the value of consumer research, design thinking and innovation strategy from a real-world, pragmatic point of view. For many years, she has been an adjunct faculty professor at the Institute of Design at the Illinois Institute of Technology (IIT), teaching classes on topics such as cross-cultural research, designing effective and measurable research and online qualitative research platforms.
Brianna holds a BFA in communication design from the University of Buffalo and a master's degree in human-centered communication design and design strategy (MDES) from the Institute of Design at IIT. A true professional through and through, Brianna brings a breath of fresh air to any project with her charm and high energy, and is dedicated to creating long lasting and meaningful relationships with her clients.
How the Sylver team views Brianna:
She is natural leader, always putting a 100% into everything. Brianna is a confident and intuitive communicator; great at thinking on her feet and responding in real time to clients with professionalism and tact. She inspires people, while delegating to others with an ease rarely seen. She is also not afraid to say ‘I don’t know,’ or have her own thoughts publicly challenged. Overall, she is fun, always showing a perfect balance between personal and professional character.”