Authenticity has become the “it” word for marketers attempting to resonate with Millennial consumers. Despite the many articles written on this topic, marketers are still trying to “crack the code” in a way that delivers real impact and resonates within the Millennial segment.
Ask Millennials what “authenticity” means, using Sylver’s proprietary metaphor elicitation method — Symbolics™.
Symbolics™ is a unique hybrid qual/quant method that yields the subconscious, emotional connections that people make to a question or topic posed, and it does so on a quantitative, projectable scale.
The 2018 Millennial Authenticity white paper. This special report on Millennial Authenticity provides prescriptive details on: