Sylver's Qual. & Quant. Research Methods

Six methods are
unique to Sylver

…because we’ve challenged the status quo on insights.

Decodes the unconscious emotional associations behind a brand or product, at a depth surface attributes miss.

Maps the landscape of opportunity so teams can see where to play and what to build next.

Stages collaborative work sessions where customers and stakeholders vision and shape solutions together.

Exposes teams to customers and context, creating a depth of understanding and conviction that no readout can.

Positions concepts in a structured way that prioritize where a portfolio should move.

Analyzes how people actually move through a task or workflow to reveal where the real friction (and opportunity) lives.

Aligns a team's internal identity with the brand it wants to build, transforming culture from within.

…drawing from the best of Market Research, User Experience, and Strategy.
Your strategic business need always drives the research design.

Qualitative

•In-person & central-location research—in-depth interviews, focus groups, dyads/triads
•Market research online communities (MROCs)
•Online qualitative research
•Shopper insights
•Telephone interviews

Quantitative

We'll design you a research program that supports activation and ROI... in partnership with you.