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Are you seeking to implement design into your organization?

by Emma McLane

Kick 2021 off with a throwback presentation from Brianna Sylver at the Advancing Research 2020 Conference

Recent market reports make the business case for design. Yet, each falls short in defining the steps required to scale design for maximum impact within organizations. Demystifying how to scale the impact of design was the intent behind the “Lead with Purpose” initiative, spearheaded by the IIT Institute of Design and industry partners: Capital One, Ford, Google, Philips, Salesforce, and VMLY&R.

Sylver Consulting partnered with the IIT Institute of Design to create this groundbreaking report about the future of design. Brianna shared key findings of this innovative report at the inaugural Advancing Research 2020 Conference.

In this 20 minute presentation, Brianna makes the case that design must become accountable for a function that organizations care about in order to circumvent the cycle of defending design’s worth and value, and thus the value and worth of design researchers at every turn. View the presentation to learn a framework for how designers/design researchers can elevate their organization to lead with greater purpose in their industry.

Categories
  • 2020
  • 2021
  • Conferences
  • Advancing Research 2020
  • Video
  • Implementing design

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