We are proud to share our webinar on Sylver’s proprietary methodology, Symbolics™, featuring Brianna Sylver, President and Founder of Sylver Consulting, and Peter Bürgi, Senior Director of Innovation Research and Strategy at Sylver Consulting.
Symbolics™ is a standalone hybrid insights method that taps into the fast, automatic, associative, emotional, and unconscious associations that consumers make to brands and/or the broader world around them.
In this event, our speakers explain how Symbolics™ can help you understand — at a gut, instinctual level — why consumers choose to do and buy what they do, before the more conscious, reflective, analytical, rational, and logical part of their brain mucks up the waters.
Watch now to learn how Symbolics™ can support you to take the guesswork out of your market positioning and growth strategies.
The Plague of “Should-ing”: Are you sabotaging your own market growth?
Test-and-Learn: An Approach to New Product Development
Reach out to set up a free discovery call. On this call, we’ll get clear on your scope of work to be tackled, how your initiative ladders to a broader business goal of your organization, and assess — without attachment — if Sylver Consulting is a “best fit partner” to support you in your scope of work.