Qualitative Research
Virtual Co-Creation Workshops: Designing Remotely with (and for) Consumers or End Users
In co-creation workshops, consumers or end users come together with key internal stakeholders to shape the next steps of a...
Customer Insight
Mashups and Metaphors: The Secret to Successful Ideation
At Sylver Consulting, we use “mashups” frequently in ideation workshops. But we’re sometimes met with outright puzzlement and...
Peter Bürgi· 2022
Careers
Interested in an Innovation Career?
First, you need a degree in design, communications, business, engineering, psychology, marketing, anthropology or sociology....
Adriano Galvão· 2022
Market Research
Unlock the Innovation Power of Customer Insight
Many people say: “Put your customer truly at the center of your development,” but that phrase is overused these days and often...
Brianna Sylver· 2021
Innovation
At the Convergence of Market Research, UX and Strategy…and Yet Not There at the Same Time
Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for...
Function-Task Interaction
Designers Didn’t Mix that Much with Engineers. That Got Me Thinking
A lot of people talk about the need for establishing more connections between design and other disciplines, such as engineering...
Adriano Galvão
Innovation
Five Reasons Why Innovation Processes Fail
I’ve been working in innovation for 15 years now. I’ve supported many different organizations (small, medium and large) to...
Brianna Sylver
Brand Transformation
Why Brand, Product and Company Transformation Often Fails
Transformation is not an artifact. It’s a change in mindset, a shift in perspective. And, yet, when the challenge of...
Brianna Sylver
Innovation
Challenging the Status Quo with Method Development: An Iterative and Intentional Process
Sylver Consulting organizes a unique suite of qualitative and/or quantitative methodologies for each project, always allowing...
Design
End of Year Spend: What Mindset are You Engaging?
I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally...
Brianna Sylver
Design
Partnership is the “Secret Sauce” of Sylver’s Process
Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy....
Brianna Sylver
Design
The “Better, Faster, Cheaper” Dilemma — How Sylver’s Approach is a Solve
I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally...
Design
Upping the Ante on Hybrid Methodologies Brings a Holistic View to Positioning
In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution...
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