Strategy
Decision-Making Ecosystems and B2B Sales and Marketing
Effective B2B sales and marketing require understanding that these “decision-making ecosystems” are MUCH MORE than just...
Santana Wright· 2024
Market Research
Unlock the Innovation Power of Customer Insight
Many people say: “Put your customer truly at the center of your development,” but that phrase is overused these days and often...
Brianna Sylver· 2021
News
Are You a Qualitative Researcher Wondering What Design Thinking Is and How It’s Different from What You’ve Always Done?
If this describes you and your work in the market research field, then an upcoming virtual training series that I am...
Brianna Sylver· 2018
Innovation
At the Convergence of Market Research, UX and Strategy…and Yet Not There at the Same Time
Sylver Consulting “the business” has existed at the nexus of Market Research (MR), User Experience (UX) and Strategy (STR) for...
Online communities
Online Moderation: Engaging with People, Not Sea-Monkeys
Sylver Consulting has been moderating online communities for seven years now. In that time, we’ve learned a thing or two about...
Innovation
Challenging the Status Quo with Method Development: An Iterative and Intentional Process
Sylver Consulting organizes a unique suite of qualitative and/or quantitative methodologies for each project, always allowing...
Customer experience
Diffusing the War Between Market Researchers and User Experience Researchers
In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution...
Brianna Sylver
Design
End of Year Spend: What Mindset are You Engaging?
I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally...
Brianna Sylver
Design
Partnership is the “Secret Sauce” of Sylver’s Process
Sylver is uniquely positioned in the innovation industry at the intersection of User Experience, Market Research and Strategy....
Brianna Sylver
Design
The “Better, Faster, Cheaper” Dilemma — How Sylver’s Approach is a Solve
I’m going out on a limb here, but I’m guessing that the constant rally cry for “better, faster, cheaper” research is finally...
Design
Upping the Ante on Hybrid Methodologies Brings a Holistic View to Positioning
In preparation for this month’s edition of Sylver’s newsletter, I’ve been doing a lot of thinking about the nature and evolution...
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